Senior Strategist - Publicis Montreal Comm.,Marketing, GR Jobs

senior 360 strategy .

Concretely, you will have to:

Market and competitive analysis to identify differentiation opportunities for the client.
Development of brand strategy for the client's advertising campaigns.
Developing campaign plans for different marketing channels, such as television, social media, online marketing, etc.
Collaboration with creative teams to ensure brand strategy is consistent across all advertising campaigns.
Track and analyze campaign performance to optimize future efforts.
Managing client relationships and participating in presentations to present strategies and results.
Qualifications
You have extensive experience in brand strategy and creative strategy positions (at least 5 years), part of which in an agency;
You are recognized for your involvement in campaigns that stood out and achieved interesting results; you have participated in the promotion of brands in several industries;
You easily build authentic relationships with people from varied backgrounds;
You are oriented towards achieving business objectives and organizational performance;
You are able to effectively explain your thoughts, orally and in writing, in French and in English; you are an excellent communicator and popularizer;
You want to participate in the growth of your business by proactively identifying opportunities and implementing original initiatives.
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