About Me - Short Overview

I help growing businesses navigate digital transformation to ensure consistent service quality across all sales channels. By collaborating with your teams, I encourage adopting a customer-centric approach at every digital touchpoint, creating a unified brand presence and value proposition. This consistency enhances customer retention, increases spending and loyalty, and reduces churn. My services include assisting teams in selecting and implementing the right software to digitize their processes. I also provide software engagement assessments, training, and change management support to facilitate adaptation as processes modernize.

Key Career Highlights - Actions, Results

I bring over twenty years of consulting experience, supported by an MBA in Digital Transformation from McMaster University and a Bachelor of Commerce in Business Technology Management from Toronto Metropolitan University.


I have consulted across diverse markets, including B2B, B2C, D2C, B2G, and nonprofit sectors within various industries: higher education, healthcare, food and beverage, entertainment, franchises, financial services, professional services, social services, truck and automotive, industrial manufacturing, logistics, chemicals, lubricants, and gas. This broad experience enables me to provide tailored solutions that help your business thrive in a competitive market.


I also leverage my business-to-business networking group, The B2B Cohort, to connect with and access a wide range of professionals who can further support your business needs.

What size(s) of businesses / organizations do you have experience with?

  • Start-ups
  • Small (<100 employees)
  • Medium (101-499 employees)
  • Large (500+ employees)

List the names of companies/organizations you have worked for and/or consulted for, regardless of size:

Sheridan College, AIC, Jan Kelley, Big Country Raw, Aquatell, Upper Canada Stretchers, The Little Campus, MyoWorx, Infofit, Fulhaus, Northern Commerce, Roots Community Services

What perspectives along the value chain do you have insights on, whether direct or indirect (stakeholder engagement), as an expert?

  • Manufacturing
  • Wholesaling / Logistics / Transportation
  • Retailing
  • Government / Public Service
  • NGO / Charity
  • Consumer groups

Credentials - Degrees, Accreditations, Qualifications

MBA (Digital Transformation), B Comm (Business Technology Management), Post-Graduate Certificate (Internet Management), Diplomas (Advertising & Marketing)