Jacques

Jacques

Pickering
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About Me - Short Overview

Accomplished Client Service professional 20+ years Canadian, US and International experience in B2C and B2B digital marketing, online advertising, e-commerce, web development and consumer loyalty programs with a proven track record in digital transformation and enablement.

Key Career Highlights - Actions, Results

1. Drove online enablement and digital marketing innovation for Canada’s #1 Pharmacy Retailer supporting the Loyalty Program launch and growing the online business to over $50 million per year with PPC, SEO, Email and SMS.
2. As Director of e-commerce for a cosmetics brand, streamlined the online sales funnel & implemented inventory controls, optimized SEO and SEM to increase online revenues by 100% in 9 months.
3. Tech experience includes E-Commerce web development and virtual hosting for several small businesses, plus Enterprise level Client Services/Account Management at a Systems Integration Agency overseeing implementation projects for Product Information Systems (PIM) and E-Commerce Platforms with integrating to SalesForce and other enterprise CRM.
4. As Account Director for a systems integration agency, created the first AODA (Accessibility for Ontarians with Disabilities Act) Compliance Assessment and Remediation recommendation component for ongoing support contracts, identifying new business opportunities across a large portion of our Client base.

What size(s) of businesses / organizations do you have experience with?

  • Small (<100 employees)
  • Medium (101-499 employees)
  • Large (500+ employees)

List the names of companies/organizations you have worked for and/or consulted for, regardless of size:

Shoppers Drug Mart, GS1 Canada, Yellow Pages Group, Education First, Valtec Canada, Bounteous x Accolite, Cover FX, Aditya Birla Minacs.

What perspectives along the value chain do you have insights on, whether direct or indirect (stakeholder engagement), as an expert?

  • Primary processing
  • Manufacturing
  • Wholesaling / Logistics / Transportation
  • Retailing
  • Government / Public Service
  • NGO / Charity
  • Consumer groups

Credentials - Degrees, Accreditations, Qualifications

20+ Years experience in Digital. College Diploma - Web Design & Publishing; Seneca College - Business Management; Business Management, Seneca College Courses: Introduction to JavaScript – 2001; Advanced JavaScript - 2002; PMP Certificate - Professional Project Management Seminar; Certificate 2003 - Effective Coaching and Business Communication; Google Analytics Certified (2020 - 2022)

Testimonials

20+ Years experience in Digital.
Centennial College Diploma - Web Design & Publishing - 1999;
Seneca College - Business Management;
Introduction to & Advanced JavaScript – 2001;
Professional PMP Course Certificate - 2002;
Effective Coaching and Business Communication - 2003; Travel Industry Council of Ontario Licence (TICO) - 2012 - 2015
Google Analytics Certified (2020 - 2022)