Posted on 2024-06-07
Jacques Jacques

Accomplished Account Director with Canadian, US and International experience in B2C and B2B digital marketing, online advertising, e-commerce, web development and consumer loyalty programs with a proven track record in digital transformation & enablement.

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  • CA$187.00  / hour

Overview of the Expertise Listing or Job Posting

Strong understanding of digital transformation solutions for B2B and B2C enterprise Clients. Extensive experience formulating and guiding implementation of digital roadmaps including quarterly assessments to validate and course correct where necessary.
Experienced in systems integrations and digital content and asset management systems (CMS/DAM/PIM).
Loyalty marketing expertise and ability to generate meaningful actionable insights from analytics to optimize ROI. Hands on experience with display media, kiosks, social media, paid search, SEO, and customer experience (CX) design.
Strong history of people management, and able to build solid relationships with high-level contacts/stakeholders.

(a) How many years of business or and/or other organizations experience do you have? and (b) What seniority level(s) do you have significant experience at?

  • 20+ years of experience
  • Director level

What functional areas do you have experience in?

  • Administration
  • General Management
  • Operations
  • Consumer Marketing
  • Business-to-Business Marketing
  • Communications
  • B2B sales / Business Development
  • Government Relations / Regulatory Affaires
  • Legal
  • IT
  • Project / Program Management
  • International Business
  • Technology / Technical
  • Product Development
  • Distribution, logistics, warehousing
  • QA / Product Safety

What sectors / industries do you have significant experience in?

  • Foodservice
  • Retail
  • Wholesale
  • Hospitality
  • Healthcare
  • Pharmaceuticals
  • Business Services (i.e. consulting, advertising, IT services)
  • Processing and Manufacturing
  • Transportation and Logistics
  • Arts and Recreation
  • Consumer Packaged Goods
  • Information Technology and Electronics
  • Government / Civil Service
  • Non-Profit / Charity

What types of products and/or services do you have significant experience with?

  • Consumer products - non-durable
  • Consumer products - durable
  • Consumer products - technology, electronics
  • Consumer products - other
  • Consumer services - non-digital
  • Consumer services - digital / internet / communications
  • Business-to-Business Services
  • Business-to-Business Technology
  • Business-to-Business Products

What key barriers to growth / issues that businesses might face are you most able to help them with?

  • Revenue Growth - domestic markets
  • Revenue Growth - international markets
  • Consumer Marketing / Branding / Communications
  • Business-to-Business Marketing, Business Development, Channel Development
  • Operational enhancement / process/cost efficiencies
  • Product development / QA / product safety
  • Launches - products, services, brands, companies