About Me - Short Overview

As a hands-on Product Management Leader with a strong emphasis on User Experience (UX), I am driven by results and have a demonstrated history of successfully launching products across a variety of markets and maturity levels. My strength lies in my ability to develop and implement strategic visions, ensuring that the products not only resonate with users but also contribute to measurable business value. By blending keen intuition with data-driven insights, I effectively steer products from conception to market, meticulously managing each step with a collaborative approach.

Key Career Highlights - Actions, Results

• Strategic leadership: Spearheaded the comprehensive relaunch and nationwide rollout of openlane.ca, increasing product engagement and significantly boosting NPS.
• Customer-centric focus: Implemented a VOC program at Openlane, leading to a 50%+ increase in NPS and improved customer retention.
• Data-driven approach: Led the Product-led Growth strategy at Openlane, streamlining customer experience and engagement.
• Team management: Successfully led a diverse team of 22 Product Managers across two business units.
• Agile expertise: Instituted Agile methodologies at Openlane and FiiX, improving efficiency and responsiveness.
• Profitable growth: Increased Interac e-Transfer usage by over 40% YoY, demonstrating my ability to drive product adoption and financial success.

What size(s) of businesses / organizations do you have experience with?

  • Start-ups
  • Small (<100 employees)
  • Medium (101-499 employees)

List the names of companies/organizations you have worked for and/or consulted for, regardless of size:

Openlane, Fiix y Rockwell Automation, Interact, Logitech, CIBC

What perspectives along the value chain do you have insights on, whether direct or indirect (stakeholder engagement), as an expert?

  • Consumer groups
  • Other