Sustainability Marketing Manager - GS1 Canada, Toronto ESG/Sustainability, DEI Jobs

We are seeking a dynamic and experienced Sustainability Marketing Manager to lead GS1 Canada’s efforts in promoting Environmental, Social, and Governance (ESG) initiatives. The ideal candidate will play a crucial role in developing and executing marketing campaigns that raise awareness, inform and educate our diverse group of audiences and will possess a passion for sustainability, and a deep understanding of marketing strategies. This role will collaborate closely with internal stakeholders, external agencies, freelancers and cross-functional teams to drive impactful sustainability marketing strategies.
Key Responsibilities
· In response to industry’s ESG request for support, develop and implement sustainability marketing strategic plans that align with the organization's ESG goal, reinforcing our position as a trusted strategic partner for diverse audiences within the industry.
· Act as the primary marketing liaison between internal teams, stakeholders and external agencies to ensure seamless coordination on all sustainability-focused plans, campaigns and initiatives.
· Work with the Communications team to create compelling and informative content to communicate the organization's commitment to sustainability across various channels.
· Manage agency, freelancers and cross-functional teams on the scope of projects they will deliver.
· Create compelling content for diverse channels to communicate the organization's commitment to sustainability.
· Work with the Marketing Events Lead to identify and execute sustainability-themed events and webinars, to amplify key messages, drive awareness and increase audience engagement.
· Monitor industry trends, regulations, emerging sustainability issues and best practices for informed marketing strategies.
· Develop insights through data analysis to optimize results and inform future planning.
· Provocatively identify, cultivate, and maintain relationships with key stakeholders, including partners, environmental organizations, industry influencers, and thought leaders, while actively engaging with diverse audiences and events.
· Seek strategic alliances, suggest brand-building approaches, and contribute to thought leadership initiatives to position the organization as an industry leader in sustainability.
· Establish key performance indicators that align with organizational goals and regularly analyze campaign effectiveness, leveraging data and research into business insights.
· Measure and report on the effectiveness of sustainability marketing initiatives, to evaluate overall effectiveness toward goals, identifying opportunities to optimize based on results.
· Manage multiple project timelines, ensuring efficient development and timely delivery.
· Actively lead and participate in cross-functional planning meetings with internal teams and key stakeholders.
· Support corporate values and team engagement.

Skills, Knowledge & Expertise
· Bachelor’s degree in business, communications, marketing or related field
· 5+ years in marketing (ideally in roles focusing on sustainability), developing and managing marketing strategies, plans and deliverables.
· Proven experience in sustainability marketing and familiarity with the sustainability, environmental and ESG landscape in Canada.
· Strong organizational skills and comfortable with managing detailed processes across multiple concurrent initiatives.
· Strong understanding of sustainability principles, environmental issues, and corporate responsibility.
· Excellent communication skills with the ability to convey complex sustainability concepts clearly and compellingly.
· Demonstrated success in developing and executing marketing campaigns.
· Ability to collaborate effectively with cross-functional teams and external partners.
· Analytical skills to measure and report on the impact of sustainability marketing initiatives.
· Passion for sustainability and a commitment to making a positive environmental impact.
· Strong alignment with GS1 Canada values: Accountability, Inclusive Collaboration and Integrity Always.
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