Posted on 2024-02-25

Global Vice President, Marketing Canada (Remote Working) - Copperleaf Technologies

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Overview of the Expertise Listing or Job Posting

Copperleaf’s enterprise software helps some of the world’s largest firms make better strategic
decisions. We have a track record of delivering award-winning, industry-changing solutions that enable our clients to operationalize their ESG and sustainability strategies. Our solutions empower them to build optimal investment plans that proactively manage risk, improve performance, and maximize value for every dollar spent. Join our team as we continue to enable our clients to build more resilient and sustainable infrastructure.

We have a unique opening for a Global Vice President, Marketing to join our Executive leadership team. This role is for an accomplished marketing leader who can inspire and lead our global marketing teams to achieve our growth objectives and grow our highly respected brand globally.

This role includes a balance of strategic collaboration with the company management team, support for sales and marketing in the regions, and direct leadership of the Hub Marketing team. The VP of Marketing will set aggressive yet achievable goals for the marketing teams worldwide and work together across the teams to ensure the successful delivery of those goals. This includes the establishment of global budgets, on-going management to those budgets, and tracking of key metrics to ensure excellent Return on Marketing Investment (ROMI).

Keys to Success & Responsibilities

The Global Vice President, Marketing will be accountable to:

Collaborate with our regional marketing teams to develop our global marketing strategy & execute our marketing plans to deliver on Copperleaf’s growth objectives
Attract exceptional talent to join our marketing teams, motivate them with purposeful work, and inspire them to grow as the company grows
Build a world class marketing team that pulls together to overcome challenges and innovates for our future success
Lead the marketing team to continuously grow the Copperleaf brand globally in all the industry sectors we serve
Lead the Hub marketing team, fostering a service mentality towards our regional sales and marketing teams to assist us in delivering on our shared growth objectives
Drive close collaboration between our marketing teams and product management/industry management to ensure the development of effective content to support our sales & marketing activities worldwide
Create and execute effective communication strategies to drive demand for Copperleaf solutions, highlight our client successes, and attract top talent to join the company
Vision & Strategy

Collaborate across all global marketing teams to develop and communicate a compelling Marketing strategy
Drive the realization of Copperleaf’s vision and business strategy through judicious marketing investments
Discover and deploy marketing technologies that can improve the effectiveness/ROMI of Copperleaf’s marketing efforts
Track key marketing metrics to drive continuous improvement
Executive Leadership & Commercial Awareness

Be a member of the executive team and represent global marketing at the executive level
Collaborate across the global marketing teams to develop our global marketing strategy & plans, expand the Copperleaf brand, and provide the necessary marketing support to achieve our business goals
Have a solid commercial awareness of the software industry, our competitors, and Copperleaf’s position and key differentiators
Drive successful industry Analyst Relations programs (i.e. Gartner, Verdantix, etc..) to build understanding of our differentiated solutions and market position
Understand Copperleaf’s business and the interdependencies between marketing and other departments and regions
Act as Co-Chair of the Copperleaf Community Advisory Board, and ensure proper representation and engagement by that group to drive the success of the Copperleaf community
High Performing & Engaged Teams

Build high performing and innovative marketing teams by attracting and retaining exceptional talent and create an incredible employee experience
Ensure career development and growth opportunities for both marketing and leadership skills
Appreciate the value of Diversity, Equity, and Inclusion and dedicated to continuous improvement
Build engaged, motivated, and empowered teams that embody Copperleaf’s culture
Ensure business continuity through intentional succession planning
Essential Skills:

10+ years’ experience leading and inspiring marketing teams in a senior leadership role
10+ years’ experience marketing complex technology solution into B2B markets
Experience in successfully building and scaling a marketing team
Proven success envisioning, developing, and executing marketing plans to deliver business results
Knowledge of key marketing functions and ability to structure effective organizational operating models
Demonstrated ability managing teams to overcome challenges including cross regional collaboration
A collaborative leader who is transparent and intentionally shares information to relevant stakeholders
Experience in developing budget, resourcing, and headcount plans to ensure the marketing team can deliver the business’s priorities. Communicate and manage the execution of plans within cost and schedule targets
An engaging speaker who can present in front of groups
Nice to have:

Experience marketing highly complex enterprise SaaS solutions
Experience marketing to global markets
Experience with advanced marketing technologies

What key issues / barriers to growth do you need this job to help your business with? [choose as many as relevant]

  • Market Intelligence & Business Strategies - domestic
  • Market Intelligence & Business Strategies - international
  • Revenue Growth - domestic markets
  • Revenue Growth - international markets
  • Sales, Business-to-Business Marketing, Business Development, Channel Development
  • Product development / QA / product safety
  • Launches - products, services, brands, companies
  • Sustainability (environmental, social) / ESG, EDI, Stakeholder engagement

Work Location?

  • Remote

What key functional expertise are you seeking? Choose as many as necessary.

  • B2B marketing
  • Communications
  • CRM
  • B2B sales / business development
  • Project / program management

What seniority level or years of experience does your business seek for its job candidates?

  • Executive
  • Director
  • 10-15 years experience
  • 16-20 years experience
  • > 20 years experience

What type of work does your business require?

  • Hire - full-time -permanent

What size organization are you?

  • Medium (100 - 499 employees)

When does your Business wish to have work started on this job?

  • Time-sensitive, wanting to start soon.