About Me - Short Overview

Entrepreneurial leader across Canada, USA, EMEA and APAC pioneering and delivering commercially precise go-to market strategies in Fashion and Footwear lifestyle, adrenaline sports and social cause sector in both private and publicly traded environments.

Key Career Highlights - Actions, Results

1. Pioneered and commercialized TOMS Shoes in Canada, the Original One for One purpose based for profit model. As a community we built high brand equity through disciplined channel strategies.
2. Founded Community Made, a brand and sales management team specializing in North American commercial go-to market precision and execution. Worked with premium brands including Spyder, Royal Canadian, Havaianas and social cause brands Known Supply and ABLE.
3. Member of start up Ride Snowboards in the very early days. First pure play snowboard company to go public on Nasdaq. Drove Global Sales with agents and distributors working out of Seattle, WA balancing multiple brands and channels.

What size(s) of businesses / organizations do you have experience with?

  • Start-ups
  • Small (<100 employees)
  • Medium (101-499 employees)

List the names of companies/organizations you have worked for and/or consulted for, regardless of size:

TOMS Shoes, Ride Snowboards, K2, Spyder Ski Wear, Royal Canadian.

What perspectives along the value chain do you have insights on, whether direct or indirect (stakeholder engagement), as an expert?

  • Wholesaling / Logistics / Transportation
  • Retailing
  • Consumer groups
  • Other