About Me - Short Overview

A copywriter by training and a marketing and brand and content strategist by trainingra

Key Career Highlights - Actions, Results

Contractor working with Meta (Facebook) in NYC for the last 5 years as a writer and content strategist (digital and social media expertise)
Freelancer (2008 - present) working on a myriad of marketing projects (product launches, brand strategy, naming, copywriting.)
VP Group Creative Director for ad agency MacLaren McCann running the Microsoft business
VP Group Creative Director for ad agency BBDO running the Kraft and Apple businesses

What size(s) of businesses / organizations do you have experience with?

  • Start-ups
  • Small (<100 employees)
  • Medium (101-499 employees)
  • Large (500+ employees)

List the names of companies/organizations you have worked for and/or consulted for, regardless of size:

Meta, Roche, Northern Green Canada, McDonalds, GSK, Hilton Grand, Fairmont Hotels & Resorts, Wunderman Thompson, Apple, Microsoft., Kraft, P&G

What perspectives along the value chain do you have insights on, whether direct or indirect (stakeholder engagement), as an expert?

  • Consumer groups
  • Other

Credentials - Degrees, Accreditations, Qualifications

BA Hons Economic History – Queen's