Posted on 2024-11-20
Ariel Ariel

Global B2B Marketing Communication Strategist

+ More details

  • CA$80.00  / hour

Overview of the Expertise Listing or Job Posting

A results-driven Marketing Consultant and Strategist with a proven track record of transforming global B2B brands across technology, financial services, and retail sectors. Having orchestrated successful marketing initiatives for over 150 products across 35+ countries, I bring deep expertise in turning complex B2B offerings into compelling market opportunities.

With 15+ years of experience at global tech leaders, I offer:
• Strategic Brand Development & Management across multiple markets and cultures
• Integrated Marketing Communications that consistently exceed KPI targets
• High-ROI Event Strategy & Execution
• Cross-functional Team Leadership in matrix organizations
• Sales & Marketing Alignment expertise
• Product Launch Strategy & Implementation

My consultancy approach combines strategic vision with practical execution, helping organizations:
• Navigate complex B2B marketing landscapes
• Develop powerful brand narratives
• Create market-specific communication strategies
• Build high-performing marketing teams
• Drive measurable business growth

Known for building strong stakeholder relationships and delivering exceptional results, I bring a unique blend of creative thinking and business acumen to every engagement. My collaborative leadership style, combined with a data-driven approach, ensures marketing initiatives not only meet but exceed business objectives.

(a) How many years of business or and/or other organizations experience do you have? and (b) What seniority level(s) do you have significant experience at?

  • 20+ years of experience
  • Manager level

What functional areas do you have experience in?

  • Business-to-Business Marketing

What sectors / industries do you have significant experience in?

  • Retail
  • Business Services (i.e. consulting, advertising, IT services)
  • Processing and Manufacturing
  • Information Technology and Electronics
  • Science, Engineering, Technology

What types of products and/or services do you have significant experience with?

  • Business-to-Business Services
  • Business-to-Business Technology

What key barriers to growth / issues that businesses might face are you most able to help them with?

  • Market Intelligence & Business Strategies - domestic
  • Market Intelligence & Business Strategies - international
  • Revenue Growth - domestic markets
  • Revenue Growth - international markets
  • Consumer Marketing / Branding / Communications
  • Business-to-Business Marketing, Business Development, Channel Development
  • Operational enhancement / process/cost efficiencies
  • Strategic sourcing / procurement - international
  • Launches - products, services, brands, companies