Posted on 2023-05-02
Overview of the Expertise Listing or Job Posting
As a process I work with you to define the market space you are in and to consider the competitive choices consumers make. We then collect market intelligence and look at positioning your product/ service within choices. I provide insight on segments, key messages, value propositions. You choose what is right for your product or service.
(a) How many years of business or and/or other organizations experience do you have? and (b) What seniority level(s) do you have significant experience at?
- 20+ years of experience
- Director level
What functional areas do you have experience in?
- Consumer Marketing
- Business-to-Business Marketing
- B2B sales / Business Development
- Product Development
- Project / Program Management
What sectors / industries do you have significant experience in?
- Healthcare
- Pharmaceuticals
- Processing and Manufacturing
- Education
- Consumer Packaged Goods
- Information Technology and Electronics
- Non-Profit / Charity
What types of products and/or services do you have significant experience with?
- Consumer products - non-durable
- Consumer products - durable
- Consumer products - technology, electronics
- Business-to-Business Products