Fractional Marketing Officer Market Intell/Strategy

A brand and marketing strategy leader who helped RBCx Ventures grow three start-up brands from scratch to category leadership in 5 years. Proven ability to orchestrate omni-channel storytelling to drive preference, consideration and loyalty with great efficacy for global brands like Abu Dhabi Commercial Bank, OCBC Singapore, Singapore Tourism Board, Tim Hortons and Splenda.

Developed brand strategy and marketing communication campaigns for 14 Ventures and won RBCx’s first Canadian Marketing Association Award for effectiveness in brand building (Brand - Mydoh). Leader of the Centre of Excellence (RBCx Ventures) that develops strategies in the discipline of brand and marketing communication, SEO, email, content, and social media management.

Proven track record in assisting with the planning, execution, and achievement of ongoing marketing programs and campaigns across integrated channels to achieve marketing objectives and enhance brand recognition among targeted segments. Skilled in optimizing the digital ecosystem, including site, search, social, email, and key messaging to boost engagement, elevate conversion rates, and ensure global consistency across marketing touchpoints.

10+ years of success building and leading high-performing teams with experience in both global advertising agencies and client marketing organizations. Built Dentsu's brand planning team, Dentsu Asia’s Communication Design Cell, and JWT Intelligence from scratch and maintained the RBC Ventures COE as a high-performing team achieving exponential organic growth. An expert in global consumer insights and trends, with international experience from Singapore, India, the UAE, and North America.

Brand Strategy | Marketing Strategy | Strategic Leadership | Brand Governance | Digital Marketing Strategy | Exceptional Storyteller | Leadership and Mentoring | Problem Solver | Cross-Functional Collaboration | Social & Content Strategy | Consumer Centric, Insight Driven Approach | Competitive Analysis | Brand Health Measurement & Evolution Strategy | Budget Management | Knowledge Management | Research and Data Analytics | Ensuring High Performing Team | Vendor Management | Creative Briefs & Strategy | Innovation | Excellent Interpersonal Skills | Excellent Written Communication | Project Management | Comfortable with Regulations | Innovative Thinker | Project Management | Agency Partner Management | Multicultural Campaign Strategy |