Our Origin, Purpose and Founder

Founded to Help Solve Canada’s Growth Challenge,

One Startup & SMB at a Time

Founder’s Bio: David Y Smith, MBA

Deep Roots in Innovation, Entrepreneurship

Over 25 years of leadership in Canada & US – across startups, large companies, and social enterprises.

Driving business innovation and growth – including scaling a $100M startup division.

Executive roles in General Management/Operations with P&L responsibility, strategy, marketing, communications, sustainability

Marketing director for Northern California tech startup, raised US$60m, won CES award.

Extensive cross functional project management to drive new initiatives and results.

Brought 5 new trends from early adopters to mainstream

Hands-on entrepreneurial experience – founding 2 companies and advising industries worldwide.

Purpose-driven vision—helping businesses and professionals connect meaningfully.

For more details, see David’s LinkedIn page. For David’s thought leadership, see Blogs.

Our Social Purpose: Driving Opportunity and Growth

We support individuals aged 45+ and businesses, creating new opportunities while maximizing financial outcomes for both.

Our social purpose has three key elements:

1. Challenging Ageism in Business

We advocate for inclusive workplaces by promoting thought leadership and featuring work opportunities from age-friendly companies, improving prospects for professionals 45+ seeking purpose, engagement, legacy, or financial stability.

2. Empowering Entrepreneurs

By connecting start-ups, small and medium-sized businesses with experienced 45+ freelancers, we help companies accelerate their growth and optimize their operations, while nurturing the next generation of successful entrepreneurs.

3. Expanding Access for Underserved Communities

We offer a vital platform for 45+ professionals from underserved communities and newcomers to Canada, helping them efficiently connect with business clients. At the same time, entrepreneurs of any age from these communities can easily find the expertise they need to launch and grow their businesses.